Project Brief: UI Design for a marketplace for buying and selling high-quality animal semen
Overview: UI design for Insemigen, the world’s first digital marketplace for buying and selling high-quality animal semen. The goal was to create a seamless, professional interface that supports trust, drives conversions, and makes genetic trade accessible and efficient for breeders worldwide.
Design Goals
Figma
Minimal, Modern Aesthetic: Generous white space, strategic use of brand colour, and refined typography to convey clarity, precision, and professionalism.
Intuitive User Flow: A frictionless experience for both buyers and sellers, with emphasis on product discovery, top-rated listings, and transparent information.
Aligned with Brand Values: Innovation, integrity, accessibility, and long-term genetic value are reflected in every design decision.
Tools:Figma
