PROJECT BRIEF:
The client started a baby clothing brand, with a signature feature—a diagonal line across the front of the babygrow. They wanted the design to have an '80s feel. After a few rounds of brainstorming and feedback, we landed on a final text design that captured the retro vibe while keeping the look fresh and fun.
The client made a slight update to the colour palette and asked for different versions of the design to be created for the logo, social media, and product labels.
